Vivaldi – your vehicle to build consumer trust

“Why do some potatoes turn black and go mushy while others stay nice after I cook them? I buy the same type every time so tell me, what am I doing wrong?”  Consumer remarks like this may be one of the major reasons consumers are shifting from potatoes to other food types like rice and pastas. Consumers are wary of potatoes because they have been fooled by substitutions of one variety with another similar looking variety.

Developing trust with today's consumers is possibly the single most important product improvement we can make as an industry and a means of building trust to encourage regular potato consumption. Vivaldi is a vehicle to aid in consumer trust building.

Vivaldi's uniquely tight tubers size profile is a welcome addition to a packers dilemma of size range surpluses. With most potatoes − more than 80% − fitting in a narrow tuber size range, Vivaldi is the ideal candidate for developing consumer packaging with uniform tuber counts per bag and evenly sized tubers per bag.

Winter, Spring, Summer and Fall are harvest seasons for Vivaldi. Wide adaptability enables fresh potatoes to be harvested ready for consumers all year.

High yield and uniform tuber sizing increase sellable units per acre with out raising costs of production, thus making product offerings more competitive.

Dr. Chad Hutchinson, Professor, University of Florida, comments on the market potential of Vivaldi; “This variety has demonstrated incredible yield potential and its attractiveness scores have consistently exceeded our expectations. Vivaldi fits today's rapidly changing consumer market.”

Vivaldi represents an opportunity to present a premium quality potato in a package format that consumers will perceive as value.